About

Ji Soo Yi is the Vice President of Next-Generation Experience Planning Team at Samsung Electronics. His primary mission is delivering the long-term consumer experience directions based on deep understanding of fundamental human needs as well as designing a concrete concepts/user scenarios exemplifying the experience directions. Previously, he worked on Bixby by leading the Product Management and Developer Relations teams as well as for Samsung Keyboard as the product owner. Before joining Samsung, he taught at Purdue University and worked for some software companies.

Work

  • Vice President, Samsung Electronics (6/2015 - present)
    • CX Insight Group (12/2021 - present)
    • Next-Generation Experience Planning Team (12/2020 - 12/2021)
    • Experience Planning Group (1/2020 - 12/2020)
    • AI PM Group (12/2018 - 1/2020)
    • AI Strategy Group (12/2017 - 12/2018)
    • Intelligence Strategy Group (5/2016 - 12/2017)
    • UX Innovation Group 3 (6/2015 - 5/2016)
  • Associate Professor, Industrial Engineering, Purdue University (8/2014 - 6/2016)
  • Assistant Professor, Industrial Engineering, Purdue University (8/2008 - 8/2014)
  • Namo Interactive Inc. (9/2001 - 5/2003)
  • Mizi Research, Inc (8/2000 - 3/2001)
  • Insung Information Co., Ltd. (1/1998 - 7/2000)

Media

Projects

Publications

Google Scholar

Awards

  • Google Research Award (2013 Winter)
  • Purdue Entrepreneurial Leadership Academy (2012 - 2013)
  • Undergraduate Teaching Award: The first place (2011)
  • KUSCO-KSEA Scholarship (2007)

Education