About

Ji Soo Yi is an Executive Advisor at Samsung Electronics and an Adjunct Professor at KAIST. His current focus is on evolving human cognition in the era of AI — building tools and frameworks that help people stay cognitively engaged as AI becomes more capable (evolvingselves.com). At Samsung, he has led long-term consumer experience planning, product management for Bixby and Samsung Keyboard, and AI strategy. Before joining Samsung, he taught at Purdue University (HCI and Industrial Engineering).

Work

  • Adjunct Professor, KAIST (2/2026 - present)
    • AI-Driven Business Evolution: Strategy and Practice (Spring 2026)
  • Samsung Electronics (6/2015 - present)
    • Executive Advisor (1/2026 - present)
    • Corporate VP, Head of Experience Planning Team (12/2024 - 12/2025)
    • Corporate VP, Head of CX Insight Team (12/2021 - 12/2024)
    • Corporate VP, Next-Gen Experience Planning (1/2020 - 12/2021)
    • Corporate VP, Head of AI Strategy & Product Management (5/2016 - 1/2020)
      • Bixby: Development, PM, DevRel, Strategy
      • Samsung Keyboard: Product Owner
    • Corporate VP, UX Innovation (6/2015 - 5/2016)
  • Associate/Assistant Professor, Purdue University (8/2008 - 6/2016)
  • Graduate Research Assistant, Georgia Institute of Technology (8/2003 - 8/2008)
  • Software Engineer, Namo Interactive (9/2001 - 5/2003)
  • Embedded Linux Programmer, Mizi Research (8/2000 - 3/2001)
  • Programmer/Consultant, Insung Information Co. (1/1998 - 7/2000)

Media

Projects

  • Industrial
  • Academic
  • Independent
    • Evolving Selves — a digital product studio focused on human cognitive evolution in the age of AI, building tools for cognitive discipline, momentum, and metacognition
    • kardens.io — a writing environment where AI makes you a better thinker, not a faster typist, combining a personal knowledge garden with an AI writing coach
  • Hobby

Publications

Google Scholar

Awards

  • Google Research Award (2013 Winter)
  • Purdue Entrepreneurial Leadership Academy (2012 - 2013)
  • Undergraduate Teaching Award: The first place (2011)
  • KUSCO-KSEA Scholarship (2007)

Education